Amy Leann Amy Leann

Stop manifesting. Start marketing.

As the U.S. braces for another winter storm, the same pattern shows up every single time.

The teams that prepared early stay calm.

The ones that didn’t scramble.

More movement. More urgency. More activity.

It looks productive. It feels responsive. And it often misses the real issue.

That same pattern shows up in marketing the moment leadership feels pressure.

Read More
Taylor White Taylor White

End-of-year Reality Check

While everyone’s posting platitudes and calling it “winding down,” we’re here with a friendly reminder: December is not the month to slack off. It’s the month to find balance and plan for a new year.

Read More
Taylor White Taylor White

What's going on, LinkedIn?

Let’s chat about the recent shift on LinkedIn… It’s no longer drooling over vanity metrics like impressions and likes. Now it’s obsessed with one thing: meaningful engagement.

Read More
Taylor White Taylor White

Breaking News… About Newsletters

With a 50% spike in newsletter production, LinkedIn is making it even easier to get your content in front of the right people and keep them coming back for more.

Read More
Cat Frans Cat Frans

Breaking News… About Newsletters

Newsletters are making a comeback—and not just for B2B. Here's why smart brands are investing in email again (and how to make yours worth opening).

Read More