What does WOOF Social actually do?

We’re a marketing agency that specializes in building custom content strategies for mid-sized businesses—particularly in agriculture, technology, and sustainability. Whether you need social media management, consulting, ghostwriting, fractional CMO support, or training, we create campaigns that connect with real people and drive measurable results.

How does WOOF Social differ from other marketing agencies?

We ask the tough questions to truly understand your business, then build strategies rooted in data, testing, and real engagement—not empty fluff. We keep our client list small, so each partner gets the hands-on attention (and results) they deserve.

Can WOOF help me get inbound leads if I’ve never gotten any before?

Yes. We create long-term, data-driven marketing plans that establish trust and awareness. That said, we’ll be honest: leads usually take time. We don’t do “overnight miracles,” but we do deliver consistent, sustainable growth.

Is WOOF Social a good fit if I already have an in-house marketing team?

Absolutely. We collaborate with existing teams to add specialized expertise, fresh ideas, and bandwidth where needed. Think of us as your marketing ally, not a replacement.

What if I just need consulting or ghostwriting?

No problem. Some clients only need a strategic consult to refine their content approach; others just want us to produce thought leadership pieces, blog posts, or social content. We tailor our scope to your needs.

Do I really need a content strategy if I’m in a traditional industry like farming or construction?

Yes. Even traditional sectors benefit from clear, consistent messaging—especially as audiences become more digitally connected. We translate your unique expertise into compelling content that resonates with customers, stakeholders, and potential hires.

Can you handle everything from social media to print materials?

Absolutely. We’re well-versed in multichannel campaigns—social media management, email marketing, print and mailers, internal comms, you name it. We’ll recommend the right mix for your goals.

What if I just need a one-time campaign?

We can help with short-term projects, but we’re big believers in ongoing, relationship-based marketing. Still, if you have a specific need—like a product launch or conference promotions—we can craft a campaign that stands out.

How soon can I see results?

It depends on your industry, audience, and current marketing foundations. Long-term strategies often start delivering noticeable results around 3–6 months in, but quick wins can happen earlier if you already have an engaged audience.

Is your agency budget-friendly or more premium?

We’re a premium, high-touch agency; our average retainer is $4,500/month. We keep our roster small so we can treat every client like our only client.

How do I get started with WOOF Social?

Simple. Contact us to schedule a quick discovery call. We’ll listen, assess your current marketing, and see if we’re a fit. No pressure, just real talk.

Can you train our team to handle marketing in-house?

Yes! We provide workshops and training sessions covering everything from content creation to brand strategy. Your team will gain the skills (and confidence) to manage more tasks internally if that’s your goal.

Will you help us measure success?

Always. We define clear KPIs (Key Performance Indicators) and deliver straightforward reports showing what’s working, what’s not, and how we’ll adjust.

Still have questions or need a custom approach?

Let’s chat. We love digging into unique challenges and brainstorming solutions. Reach out here or book a discovery call, and let’s get started.

A Look at the Most Unhinged Marketing Trends: WOOF Edition

Aug 27

Written By Taylor Dickinson

There’s a fine line between being relatable and being... well, uncomfortably online. And lately? The internet is giving major "main character syndrome"—especially in the world of marketing.

While these are pretty raw and real, we’ve rounded up a few cringe trends that are making us hit the mental unsubscribe button:

The On-Camera Breakdown We get it—you want to connect on an emotional level. But the waterworks-for-clicks approach? It’s giving a trauma dump, not brand trust. Go cry in your closet off camera and then give us a real deal story on the situation instead of tear dumping on your followers (while they are still around.)

Over-Edited Everything We love a good aesthetic. But when every single frame is overly saturated, jump-cut to death, and set to the same trending audio... it stops being scroll-stopping and starts being scroll-right-past. A little harsh? Maybe, but we’d rather look out for you.

Fake Urgency, Real Ick “Only 3 spots left!” (But somehow still running the same ad three weeks later?) We see you. And so does your audience. It’s inauthentic and rehearsed… and also kind of a lie so we are definitely adding this one to the list and keeping it there.

The Inauthentic BFF Vibe Talking to your phone like you're FaceTiming your bestie can work—if it's actually your brand voice. But when it feels forced? Your audience knows. You might as well sit down with your bestie and show us the real deal.

The LinkedIn Overshare™ Do we need a full play-by-play of your divorce, job loss, or spiritual awakening in a post about Q2 results? Probably not. What we do need… authentic posts that are relevant to your industry and who you are.

So what should we be doing?

Keep it real. Tell better stories. Focus on connection, not performance. A little pizazz? Sure. But your brand doesn’t need a filtered meltdown to stand out.

So what should we be doing?

Lo-fi > Over-produced That raw, “shot-on-iPhone” vibe? It’s working. And it's way more trustworthy than a heavily edited reel that feels like a trailer for a Netflix doc. This gives people an idea of what your daily life actually looks like and what point you’re trying to get across without all the fluff.

Strategy > Buzzwords Calling something a strategy doesn’t make it one. Back it up with intention, data, and actual goals, or just call it a post. Strategy is what we do every day so if you’re looking for help here, we know a guy (or gal).

Real > “Authenticity” Theater Don’t tell us you’re being authentic—just be real. Share your perspective, your voice, and your weirdness. If you’re trying to convenience us that you’re being authentic, odds are, you’re doing the complete opposite.

Selling ≠ Shouting Nobody is on all the time. Your audience isn’t either. Let’s normalize not selling in every single post. Teach. Entertain. Serve. Then sell. You have to work for the sale, not yell at people until they are sick of hearing you.

We’re all for pushing boundaries—but there’s a difference between bold and performative. Let’s agree to make content that actually connects.

What cringe trend are you pretending you never tried?

Taylor Dickinson

A Look at the Most Unhinged Marketing Trends: WOOF Edition

So what should we be doing?

So what should we be doing?

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