What's going on, LinkedIn?
Let’s chat about the recent shift on LinkedIn… It’s no longer drooling over vanity metrics like impressions and likes. Now it’s obsessed with one thing: meaningful engagement. LinkedIn doesn’t care how loud you are anymore, it cares how interesting you are. This isn’t the first platform that has had this focus (hello TikTok).
And the fastest way to prove that? Show up in the comments like you actually have something to say… And we mean you, not AI.
Translation:
Comments > clicks.
Relevance > reach.
Conversations > content dumps.
And here’s the kicker: the numbers are wild. A single comment can push your visibility 5x further than the original post you were reacting to. So your “quick thought” under someone else’s update could get more eyeballs than your meticulously crafted content calendar post.
Original content? Still great. But let’s be real, some days it’s easier to drop a killer comment than to summon a full-blown post from scratch. That’s why an actual engagement strategy isn’t just “nice to have” anymore. It’s the whole LinkedIn game. No more generating your thoughts through AI and slapping it on your feed because that’s a sure way to tank your metrics.
Let us break it down even further: every comment you make is a mini-post that’s already riding on someone else’s distribution wave. No editing. No blank-page panic. Just sharp, relevant takes, right where the conversation’s already happening. For those of you who can’t resist chiming in, this is your prime.
The bonus? People remember the names they talk to, not just the ones that flash past in their feed. If you’re only posting and never engaging, you’re basically standing in a corner at the networking event, yelling your own name every few minutes.
So stop hoarding your thoughts in drafts and making posts that nobody is going to have anything to say on. Go comment, start conversations, and show LinkedIn you’re here to talk… Not just yell at the feed (major dude with a sign energy).