So, what is WOOF Social, and what Is it like to work with us?
Let’s cut to it: WOOF Social is a creative strategy anti-agency for brands that know what they stand for, and need help saying it louder, sharper, and in a way that doesn’t make people scroll faster.
We work with anyone from ag brands to tech companies. Believe us, we’re also sick of the pitch slaps and the oversold Canva templates. You know the one: “Let’s build a brand people love.” 🙄 Cool. But what do you actually do? That’s where we come in.
Our bread and butter is voice-first strategy, content systems, and creative campaigns that stir the pot (and drive actual results). No cookie-cutter content. No beige LinkedIn blurbs. Just clear, consistent brand presence, online and off, with a ton of personality baked in.
Before WOOF vs. After WOOF
Most of our clients come to us feeling stretched thin, frustrated by cookie-cutter agency fluff, or burned out from trying to juggle marketing on top of running a business or managing an entire team. After WOOF, they finally get clarity, consistency, and a partner who makes marketing feel doable and dare we say even fun? We’ve taken brands from crickets to conversations, from invisible to impossible-to-ignore, from wasting money on ads that don’t convert to strategies that actually move the needle.
What it really looks like to work with us
You’re not signing up for a content farm or a cute calendar that dies after month two. You’re getting a partner who asks better questions, builds smarter systems, and makes your brand sound like someone you'd actually want to talk to at a farm show… or a founder summit.
It starts with strategy, but we don’t stop there. We help you build the system, feed the system, and keep showing up with content that’s relevant, not robotic. We think like marketers, write like copywriters, and act like creative producers. And yes, we care if it converts. In fact, we build your entire scope around conversions.
When you hire us, we do all the backend research and prep work to make sure you stand out. Do we make it look easy? Well yeah, because that’s why you hired us - to take it off your plate. You hire us to make sure you don’t have to worry about your marketing. Not just your socials - the full scope.
The Invisible Work
Those little “posts” that look so effortless? They’re not little. Behind every one of them is:
Topic research, trend scans, competitor audits, and social listening
Mapping out the target audience — what they care about today, not last year
Tone and messaging that actually matches your brand (not copy-paste jargon)
CTA planning and offer fit so people don’t just read, they act
Platform and algorithm research — because IG ≠ LinkedIn ≠ email marketing
Drafting, revising, approving… and revising again
Design work — every platform has its quirks, and yes, it matters. We’re not spraying and praying.
Content shoots with shot lists, lighting, captions, B-roll, editing — all of it
Copywriting built for hooks, scannability, and accessibility (alt text counts, people!)
Legal/compliance sweeps so we can actually say what we’re saying
QA to catch broken links, typos, and “oops” moments before the world sees them
Scheduling, monitoring, routing comments and leads so nothing dies in-thread
Deep dives into what happens after someone clicks a link, fills out a form, or calls
That’s some of the work you don’t see. And that’s exactly why working with WOOF feels different.
Why WOOF, not “just another agency”?
No long-term contracts - you stay because you want to, not because you’re locked in.
Direct access to our team - no middle-men, no interns running the show.
Multi-channel (actual) strategy - from socials to newsletters to websites to events to CEO ghostwriting, we’ve got you covered for literally everything.
Real partnership - we’re not just handing you deliverables, we’re in the weeds with you but we have that bird in the sky making sure the strategy is moving us toward the goal.
You’ll hear from us regularly. You’ll get honest feedback. You’ll see progress mapped out, not just promised. And we’ll do it all with a little humor, a little grit, and a whole lot of clarity.
TL;DR: How to Work with WOOF Social
Step 1: Start with a strategy call.
We get clear on your goals, gaps, and what your audience actually gives a damn about.
Step 2: Build your roadmap.
Voice, positioning, ICP, content engine. All mapped out in a way that makes sense and doesn’t gather dust.
Step 3: Create your content system.
From carousels to case studies to CEO ghostwriting - we create and manage the content that keeps you top of mind.
Step 4: Show up consistently.
Social media, newsletters, podcasts, live stuff, video - we help you show up where it counts, in a way that feels human.
Step 5: Track, tweak, grow.
We monitor what’s working, adjust what isn’t, and keep your brand presence strong without burning you out.
That’s it. No fluff. Just real results, great content on any platform, and a brand that sounds like you on your best day.
👉 Ready to stop spinning your wheels? Start with a strategy call. We’ll ask better questions, map smarter systems, and make your marketing feel less like a chore and more like momentum.
