Breaking News… About Newsletters
If you’re using LinkedIn newsletters to drop knowledge, flex your expertise, or build your community, you’ll love the latest updates. With a 50% spike in newsletter production, LinkedIn is making it even easier to get your content in front of the right people and keep them coming back for more.
Here’s what’s fresh:
✅ Better Visibility – Your subscribers now get instant notifications (LinkedIn + email) when you publish, boosting open rates and engagement.
✅ Smarter Recommendations – LinkedIn’s algorithm is now working harder for you, suggesting your newsletter to users who actually care about your content.
✅ More Engaging Content Delivery – Enhanced formatting options make it easier to create visually appealing, interactive newsletters that keep readers scrolling.
Key Metrics to Watch:
📈 Open Rates – Thanks to better notifications, open rates are climbing. The LinkedIn newsletter average? 40-50%, way higher than traditional email marketing.
📊 Subscriber Growth – With smarter recommendations, tracking your subscriber count will show how well you’re pulling in new readers.
💬 Engagement (Likes, Comments, Shares) – High engagement means your content isn’t just getting views, it’s starting conversations and building relationships.
🕒 Publishing Frequency – Consistency is key. The best-performing newsletters? Weekly or biweekly, enough to stay relevant without overwhelming your audience.
With these updates, it’s never been easier to position yourself as a go-to expert, grow your audience, and keep your network engaged. So, are you making the most of your LinkedIn newsletter? Let’s talk strategy.