What does WOOF Social actually do?

We’re a marketing agency that specializes in building custom content strategies for mid-sized businesses—particularly in agriculture, technology, and sustainability. Whether you need social media management, consulting, ghostwriting, fractional CMO support, or training, we create campaigns that connect with real people and drive measurable results.

How does WOOF Social differ from other marketing agencies?

We ask the tough questions to truly understand your business, then build strategies rooted in data, testing, and real engagement—not empty fluff. We keep our client list small, so each partner gets the hands-on attention (and results) they deserve.

Can WOOF help me get inbound leads if I’ve never gotten any before?

Yes. We create long-term, data-driven marketing plans that establish trust and awareness. That said, we’ll be honest: leads usually take time. We don’t do “overnight miracles,” but we do deliver consistent, sustainable growth.

Is WOOF Social a good fit if I already have an in-house marketing team?

Absolutely. We collaborate with existing teams to add specialized expertise, fresh ideas, and bandwidth where needed. Think of us as your marketing ally, not a replacement.

What if I just need consulting or ghostwriting?

No problem. Some clients only need a strategic consult to refine their content approach; others just want us to produce thought leadership pieces, blog posts, or social content. We tailor our scope to your needs.

Do I really need a content strategy if I’m in a traditional industry like farming or construction?

Yes. Even traditional sectors benefit from clear, consistent messaging—especially as audiences become more digitally connected. We translate your unique expertise into compelling content that resonates with customers, stakeholders, and potential hires.

Can you handle everything from social media to print materials?

Absolutely. We’re well-versed in multichannel campaigns—social media management, email marketing, print and mailers, internal comms, you name it. We’ll recommend the right mix for your goals.

What if I just need a one-time campaign?

We can help with short-term projects, but we’re big believers in ongoing, relationship-based marketing. Still, if you have a specific need—like a product launch or conference promotions—we can craft a campaign that stands out.

How soon can I see results?

It depends on your industry, audience, and current marketing foundations. Long-term strategies often start delivering noticeable results around 3–6 months in, but quick wins can happen earlier if you already have an engaged audience.

Is your agency budget-friendly or more premium?

We’re a premium, high-touch agency; our average retainer is $4,500/month. We keep our roster small so we can treat every client like our only client.

How do I get started with WOOF Social?

Simple. Contact us to schedule a quick discovery call. We’ll listen, assess your current marketing, and see if we’re a fit. No pressure, just real talk.

Can you train our team to handle marketing in-house?

Yes! We provide workshops and training sessions covering everything from content creation to brand strategy. Your team will gain the skills (and confidence) to manage more tasks internally if that’s your goal.

Will you help us measure success?

Always. We define clear KPIs (Key Performance Indicators) and deliver straightforward reports showing what’s working, what’s not, and how we’ll adjust.

Still have questions or need a custom approach?

Let’s chat. We love digging into unique challenges and brainstorming solutions. Reach out here or book a discovery call, and let’s get started.

So You’re Thinking About Investing in Marketing… Let’s Talk About the Buzzwords

Mar 11

Written By Cat Frans

Thinking About Investing in Marketing? Here’s What You Should Ask First

You’re ready to invest in marketing. You’ve sat through the pitch meetings, skimmed the proposals, and maybe even nodded along while someone passionately explained how their approach is going to “change the game.” But before you sign that contract, let’s cut through the fluff—what should you actually expect from a marketing partner?

Too often, businesses jump in without asking the right questions, only to end up frustrated by vague results, unexpected costs, or a lack of transparency. Whether you’re working with an agency or hiring in-house, here’s a no-BS checklist to make sure you’re actually getting what you pay for.

1. Do they actually understand your business?

🚩 Red Flag: They pitch you a “one-size-fits-all” strategy without asking real questions about your goals.

✅ What You Should Expect: Someone who listens first. The best marketing isn’t just about visibility—it’s about attracting the right people. If they can’t explain how they’d help you reach your specific audience, they’re just throwing darts in the dark.

2. Are they just selling engagement, or are they focused on actual growth?

🚩 Red Flag: They talk about “brand awareness” without showing how it translates into business opportunities.

✅ What You Should Expect: A clear strategy that connects engagement to real outcomes. Are they helping you start conversations with decision-makers or just chasing vanity metrics?

3. Are they clear about what they actually do?

🚩 Red Flag: Their scope is vague, or they overpromise without details.

✅ What You Should Expect: A partner who sets realistic expectations and is upfront about their role. If they act like marketing will immediately transform your business, that’s a red flag—marketing is about building momentum, not instant wins.

4. How do they adjust when something isn’t working?

🚩 Red Flag: They set it and forget it, with no plan for testing or refining.

✅ What You Should Expect: A team that adapts. Marketing isn’t static—if a strategy isn’t working, it should evolve.You don’t just “run ads and hope.”

5. Do they actually care about your business, or are you just another invoice?

🚩 Red Flag: They’re only engaged when it’s time to renew the contract.

✅ What You Should Expect: A marketing partner who acts like an extension of your team. Someone who checks in, adjusts strategies, and actually wants to see you succeed—not just someone who shows up for the invoice.

The Bottom Line

Marketing isn’t about just throwing content into the void and hoping it sticks. It’s about showing up consistently, building trust, and actually making an impact. The right partner will be clear, strategic, and invested in your long-term success.

If you’re thinking about marketing for your business but don’t want to sift through the fluff, let’s chat. No jargon, just real strategies that actually work.

Cat Frans