Woof Social Brand Guidelines
LOgos
Brand Overview
Mission
We exist to cut through the noise, kill the fluff, and build marketing that actually works.
Vision
To become the go-to growth partner for brands in ag, tech, and sustainability — without ever acting like a traditional agency.
Core Values
Bold, but never careless
Transparent, never fluffy
Strategic, not templated
Human-first, results-driven
Fun matters, but growth comes first
Brand Personality
Bold · Strategic · Approachable · Unpolished-but-Professional
Voice Principles
Confident → We know what works (and what doesn’t).
Clear → No jargon, no over-explaining.
Punchy → Short, impactful lines.
Relatable → We sound like humans, not agencies.
Tone Flexibility
Educating: Direct, serious, value-first
Selling: Confident, persuasive, no B.S.
Culture: Playful, witty, approachable