Woof Social Brand Guidelines

LOgos

Brand Overview

Mission 

We exist to cut through the noise, kill the fluff, and build marketing that actually works. 

Vision 

To become the go-to growth partner for brands in ag, tech, and sustainability — without ever acting like a traditional agency. 

Core Values 

  • Bold, but never careless 

  • Transparent, never fluffy 

  • Strategic, not templated 

  • Human-first, results-driven 

  • Fun matters, but growth comes first 


Brand Personality 

Bold · Strategic · Approachable · Unpolished-but-Professional 

Voice Principles 

Confident → We know what works (and what doesn’t). 

Clear → No jargon, no over-explaining. 

Punchy → Short, impactful lines. 

Relatable → We sound like humans, not agencies. 

Tone Flexibility 

Educating: Direct, serious, value-first 

Selling: Confident, persuasive, no B.S. 

Culture: Playful, witty, approachable