What does WOOF Social actually do?

We’re a marketing agency that specializes in building custom content strategies for mid-sized businesses—particularly in agriculture, technology, and sustainability. Whether you need social media management, consulting, ghostwriting, fractional CMO support, or training, we create campaigns that connect with real people and drive measurable results.

How does WOOF Social differ from other marketing agencies?

We ask the tough questions to truly understand your business, then build strategies rooted in data, testing, and real engagement—not empty fluff. We keep our client list small, so each partner gets the hands-on attention (and results) they deserve.

Can WOOF help me get inbound leads if I’ve never gotten any before?

Yes. We create long-term, data-driven marketing plans that establish trust and awareness. That said, we’ll be honest: leads usually take time. We don’t do “overnight miracles,” but we do deliver consistent, sustainable growth.

Is WOOF Social a good fit if I already have an in-house marketing team?

Absolutely. We collaborate with existing teams to add specialized expertise, fresh ideas, and bandwidth where needed. Think of us as your marketing ally, not a replacement.

What if I just need consulting or ghostwriting?

No problem. Some clients only need a strategic consult to refine their content approach; others just want us to produce thought leadership pieces, blog posts, or social content. We tailor our scope to your needs.

Do I really need a content strategy if I’m in a traditional industry like farming or construction?

Yes. Even traditional sectors benefit from clear, consistent messaging—especially as audiences become more digitally connected. We translate your unique expertise into compelling content that resonates with customers, stakeholders, and potential hires.

Can you handle everything from social media to print materials?

Absolutely. We’re well-versed in multichannel campaigns—social media management, email marketing, print and mailers, internal comms, you name it. We’ll recommend the right mix for your goals.

What if I just need a one-time campaign?

We can help with short-term projects, but we’re big believers in ongoing, relationship-based marketing. Still, if you have a specific need—like a product launch or conference promotions—we can craft a campaign that stands out.

How soon can I see results?

It depends on your industry, audience, and current marketing foundations. Long-term strategies often start delivering noticeable results around 3–6 months in, but quick wins can happen earlier if you already have an engaged audience.

Is your agency budget-friendly or more premium?

We’re a premium, high-touch agency; our average retainer is $4,500/month. We keep our roster small so we can treat every client like our only client.

How do I get started with WOOF Social?

Simple. Contact us to schedule a quick discovery call. We’ll listen, assess your current marketing, and see if we’re a fit. No pressure, just real talk.

Can you train our team to handle marketing in-house?

Yes! We provide workshops and training sessions covering everything from content creation to brand strategy. Your team will gain the skills (and confidence) to manage more tasks internally if that’s your goal.

Will you help us measure success?

Always. We define clear KPIs (Key Performance Indicators) and deliver straightforward reports showing what’s working, what’s not, and how we’ll adjust.

Still have questions or need a custom approach?

Let’s chat. We love digging into unique challenges and brainstorming solutions. Reach out here or book a discovery call, and let’s get started.

10 Takeaways from MDMC 2025 That Every Marketer Should Know

Mar 11

Written By Cat Frans

Team WOOF soaking up big marketing brain energy at MDMC

WOOF Social heads to St. Louis and comes back with a suitcase full of insights (and maybe some toasted ravioli).

Let’s be honest: sometimes marketing conferences are just a blur of buzzwords, lukewarm coffee, and someone trying to sell you a webinar. But MDMC 2025? This one hit different.

Here’s the deal… you’re not just competing with other brands anymore. You're up against memes, GRWMs, pop culture chaos, and dance trends from 2019 that somehow still slap.

That’s the world we walked into at MDMC 2025, and honestly? We loved it.

Here are 10 takeaways we couldn’t stop talking about on the ride home:

1. Maintenance = Marketing

This one hit us: if your site is outdated, buggy, or doesn’t reflect your brand today, you’re losing trust by the second. Your hosting, updates, analytics, and automation are all part of your content strategy.

2. Your Content Needs Structure, Not Just Vibes

Random Canva posts won’t cut it anymore. Your content strategy should be backed by:

Brand voice documentation
User personas (no, “millennials” isn’t specific enough)
Ad creative with a purpose
Visual identity that’s unmistakably you

3. AI Won’t Take Your Job, But People Who Know How to Use It Might

AI is inhumane by nature, but incredibly powerful in the hands of a good marketer. It won’t replace you, but it will expose your gaps if you’re not adapting. Use it to amplify your impact, not shortcut the work.

4. Don’t Lose the Plot: You're Still a Human.

This one was refreshingly deep: marketers are still human beings with souls (yes, even the PPC folks). So, keep your message rooted in something real, because audiences can smell inauthenticity from a mile away.

5. Failure = Data.

Leaders, listen up: If you’re not giving your team space to test and mess up a little, you’re holding everyone back. Failure isn’t failure, it’s feedback (and usually a good story for the next brainstorm).

6. Only 5% of Your B2B Audience is Ready to Buy.

Let that sink in. The other 95%? They’re lurking, watching, silently judging your content. Be there. Be helpful. Be memorable. (And maybe stop selling so hard.)

7. 11 Touchpoints Before a Conversion? Challenge Accepted.

According to LinkedIn stats, your audience needs to see about 11 pieces of content before they even think about clicking “Buy Now.” Time to up that content game, huh?

8. Short-Form is Still Queen

Especially on LinkedIn. Whether it’s UGC, founder-facing lofi content, or a selfie-style rant with a killer hook, short-form video is dominating attention. Need help? We’re basically professional vibe checkers.

9. Weekly Trend Reports is Content Gold

Compile what’s trending across Google, TikTok, Reddit, and X. Then distill that chaos into a Top 10 Trends list to fuel your content calendar.

We’re talking:

Cultural shifts
Hashtag data
Platform origin stories
Emotion-driven reactions

Because content made in a vacuum is just… noise.

10. Brand It or Lose It.

Even your short-form content needs strong visual branding. Don’t post a 30-second video without a vibe check: Is it unmistakably YOU? If not, DM us. We’ll help you fix that.

Final Thoughts from Team WOOF

We came for the sessions, stayed for the strategy, and left with a renewed love for all things human-driven in marketing. MDMC 2025 reminded us that great marketing isn’t about keeping up with every tool, it’s about keeping your audience at the center of it all.

Want to dig deeper into these insights or book a strategy session with a team that actually knows what they’re doing on LinkedIn? We’re just a bark away.

Cat Frans

10 Takeaways from MDMC 2025 That Every Marketer Should Know

Let’s Talk ChatGPT: Your Tool, Not Your Crutch

The Great Social Shift: Is X Losing Its Grip?

Woof Social Marketing